About Isaiah Café

About Isaiah Café

Bringing vision, leadership, and community to every cup

A Man Who Noticed People

01Who He Was

A Man Who Noticed People

Isaiah Café began with the dream of a man who believed deeply in people. Isaiah had a gift for noticing others — their needs, their struggles, their hopes — and he could never walk past someone without offering help. Serving others wasn't something he did; it was who he was.

A Place Called Isaiah's

02The Vision

A Place Called Isaiah's

For years, Isaiah planned to open a restaurant — a warm, welcoming place where food, community, and compassion came together. He imagined a space where people felt cared for the moment they walked in, where a meal could bring strangers together, and where fellowship was as natural as breathing. He used to picture people saying, "Let's go to Isaiah's," not just for food, but for friendship, connection, and a sense of belonging.

His Dream Didn't End With Him

03The Legacy

His Dream Didn't End With Him

Isaiah passed before he could open the doors himself. But his vision didn't end with him. Those who loved him knew that his dream deserved to live — not as a memorial, but as a continuation of the way he lived: open-hearted, attentive, and full of compassion.

Starting With a Café

04The Beginning

Starting With a Café

We are beginning that journey the way Isaiah would have wanted — with a café. It's a smaller start, but it carries the same heart. Every cup we serve, every conversation shared, every person welcomed is part of building the legacy he imagined. This café is the first step toward the restaurant he dreamed of, a foundation laid with love and intention.

Let's Go to Isaiah's

05Looking Forward

Let's Go to Isaiah's

Isaiah Café is where his legacy begins. And who knows — one day, the restaurant he envisioned may grow from here. For now, we honor him by starting small, serving well, and creating the kind of place he dreamed of — a place where people naturally say, "Let's go to Isaiah's."

The People

Meet the Team

Simret Ghebremariam

Simret Ghebremariam

Owner, Co-Founder & Advisory Board Chair

Isaiah Café · Adola Coffee · Aggüdo Coffee

Simret is the owner of Isaiah Café, a seasoned senior business consultant and co-founder of Adola Coffee, bringing over 20 years of experience in project management and organizational change management.

As Advisory Board Chair of Aggüdo Coffee, she provides strategic direction and draws on a deep track record of guiding organizations through complex transformations, driving operational efficiency, and delivering sustainable results.

Known for aligning people, processes, and strategy, Simret is a trusted advisor to leaders and teams alike — channeling the same dedication and vision into building brands rooted in quality, connection, and purpose.

Biniam Keleta

Biniam Keleta

Founder & Owner

Aggüdo Coffee

Biniam is the founder and owner of Aggüdo Coffee. Over the past six years, he has built the brand around community, culture, and quality — with one mission: to bring people together over an exceptional cup of coffee.

A sought-after professional photographer, Biniam's creative eye shapes Aggüdo's identity. From the warm, inviting atmosphere to the visual storytelling behind the brand, his attention to detail shows up in every corner.

He runs Aggüdo with the same precision, patience, and passion he brings to photography — leading with bold vision, genuine heart, and a commitment to excellence.

Semhar Keleta

Semhar Keleta

Co-Founder & General Manager

Aggüdo Coffee

Semhar brings strong leadership, operational expertise, and a genuine love for people to her role as General Manager. A key part of Aggüdo's growth and day-to-day success for six years, she runs operations with a hands-on approach.

She ensures customer experiences are seamless, team members feel supported, and quality standards are consistently met. Semhar believes great coffee starts with a motivated, well-trained team that takes pride in what they serve.

Her leadership has cultivated both a loyal customer base and a thriving workplace culture. A driving force behind Aggüdo's reputation, she ensures the brand's founding vision comes to life every single day.

Our Pillars

What We Stand For

Community

Coffee brings people together. Isaiah Café is a space where everyone feels welcome — a gathering place rooted in belonging.

Culture

We celebrate the rich traditions behind great coffee and food, honouring the cultures that inspire everything on our menu.

Quality

From sourcing to service, we hold ourselves to the highest standard — because every detail matters when you care about the experience.